Personalised DM that catches the eye
It’s not often I get home, see the junk mail sitting on the mat, and smile.
I did yesterday though with this personalised campaign for the Daily Telegraph.
Combining creative thinking with technology, such as variable data printing, direct mail can still stand out.
That said, I didn’t take them up on their offer…
Comment by Kenny February 5, 2008 @ 10:24 am
Variable eDM or Variable Data Printing, this kind of one-to-one marketing tools will replace the traditional marketing sooner of later. However, the current problem of using this kind of variable technologies is that it is much more expensive than the traditional printing/eDM and so many of the marketing managers dare not give it a shot.