Macbook Air and the Apple hype
Steve Jobs yesterday unveiled the world’s thinnest laptop computer at the Macworld Expo. The Macbook Air is aimed at the wireless generation, foregoing a DVD or CD drive, hence the thin-ness.
I doubt I will ever own one, as much as an Apple fan I am. I struggle not to break my MacBook Pro’s (I’m on my third).
What amazes me about Apple though, in terms of marketing, is the amount of hype they can generate, which is no mean feat. A week after the world’s largest tech show, CES, Apple seem to be dominating the Blogs and the mainstream news channels (Terry Wogan even mentioned the Macbook Air on Radio 2 this morning).
When you can get people talking about your stuff, anticipating the next era of products you are bringing out, and your name becomes synonymous with ‘cool’ electronics, you know that your marketing and advertising is going to be that much easier.
And, it’s not born from the marketing in the first place, it’s born from great products. Your product (or service) can be your best marketing tool.
Comment by Macwarehouse January 18, 2008 @ 5:56 pm
We’ve just got the MacBook Air available to order at our place and it’s looking rather sexy. (note the subtle plug
It’s probably just a matter of time before the other laptop manufacturers in the PC market start removing optical drives too, although security issues will possibly arise from purely wireless installations. But the thing that has us really excited about the MacBook Air is the shift towards solid state hard drives; providing you can shield them from unwarranted EM, they should be emerging soon across many more products. It’s really more than just a thinner MacBook - it’s a risky and admirable step where no laptop has gone before.