Welcome to the Escape Blog

I was reading today about how the DMA have teamed up with Royal Mail, TPS, ISBA and Acxiom to create a standard for environmental performance in direct marketing. The standard will be facilitated by the BSI and is expected to take up to 12 months in development. All areas of direct marketing will be covered from email to direct mail and field marketing.

Robert Keitch, Director of Media Channel Development for the DMA stated…

For the first time, businesses will be able to collectively demonstrate their environmental credentials and cut through the “greenwash” We believe that a standard will be a credible means of differentiation in a competitive marketplace.

It’ll be interesting to see how this develops over the next year and whether the potential cost of credentials will be affordable to the small business market in general.