Welcome to the Escape Blog

Nip over to Wiep.net for some free advice on building links based on the opinions of 17 well respected, international SEO and Link Building professionals on nearly 40 factors that possibly influence the value of a link.

The Link building article also has a downloadable PDF version.

On top of this advice, think about the fact that I have just linked to this article, and the reasons why. Quality content creates links. It no doubt creates variations of link anchor text as well.

Photoshop is great - no doubt about it. But, what if you can’t afford the big bucks version?

Jason found Pixelmator today. You need a Mac but any self-respecting person would have have one anyway.

Oh to have a client with a budget to produce this fantastic idea.

An Annual Report for a food company that has to be baked in an oven before it can be read.

The report contains blank pages printed with thermo-reactive ink that, after being wrapped in foil and cooked for 25 minutes, reveal text and images.

via Ad Goodness

I’m not one for patting my own back - my shoulders are little too big for that but I wanted to share an e-mail we had in today about our website, from a multimedia executive called Andrew. Bear in mind it’s not about me me me, it’s about The Escape’s approach in general.

Why? Well it basically re-enforces to me our own goals for the website with our understanding that we sometimes sell by not selling…

Dear The Escape

I have never been so impressed with a website as i am with yours. It is so functional and so informative that i have bookmarked it as my reference site for any web design and marketing information that i need. Okay, you may not be making any money from me, but i know all about you and my friends and colleagues may even become aware about you. From this, their friends and colleagues may become aware about you and so on. It’s only a matter of time before someone in that network uses your services!

I graduated with a BSc in Publishing Media covering just about everything in the print / publishing / design / marketing industry. I was employed as a Graphic Designer for print as that is the direction I wanted to take. However, I am now employed as a Multimedia Executive where my role is to advise on changes to our website as well as amending content on it. So, with this and the various novice websites that I am in the process of building, the Web has become part of my daily life and i believe this website is a terrific source of information for someone like me due its layout, content and style of writing.

Keep up the good work!

Via Direct Creative, comes a link to this interesting site - The History of Branding - with some interesting little insights into some of the world’s largest brands.

The ‘Bistro” meeting area of the office was noisy yesterday afternoon as Craig and Andy shot our Christmas Card video. That should be despatched next week - watch out for it.

The new Escape website is also nearly there as well and that should go live in the next couple of weeks. Wowsers!

On the work front, the BT Headsets website project went live this week and we also won a nice little contract from Hampshire County Council after a Creative Pitch.

Lin from Simplyhealth made us smile two weeks on the trot. Last week it was feedback, this morning she turned up to the office with Muffins. She’s the best!

The Christmas spirit is beginning to flow… yo ho ho.

and it’s quite frustrating. I’ve got a million excuses for not remembering to do it. It poses a problem when I know I found a page once before that I’d like to view again. Today I discovered Google Web History. If like me, you have a Google account, (and it’s dead simple to create one) this nifty Google tool will give you a complete run down of the sites you visited, not just in the last week, not just last month but for the whole of this year.

I love Google.

A quick look into the way people see the simple things in web design.

This online interface study takes less than five minutes and will open your eyes in terms of small elements of web design and usability.

Meet TypeNavigator: the world’s first interactive visual font search system. “Visual” means you needn’t know anything about what you’re looking for — all you need is that image in your head. This system is unique in that you can identify fonts by memory alone.

That’s the claim of Type Navigator.

Found a new Blog today via Copyblogger - Direct Creative.

What drew me instantly, was this article about writing badly for great copy. Another feed worth subscribing to IMO.