Welcome to the Escape Blog

In meetings throughout the year, I am often asked what priorities are for a website to ‘appear in search results’.

Unfortunately, I think people are waiting to hear a gem of advice which takes minimal effort and delivers immediate results and that is something I can’t deliver…

Well, at least not as a bit of free advice

But, if I had to give one piece of advice for a website marketer as a new years resolution it would have to be a bit of spring cleaning now.

Get some Google feedback

First thing I would do, if you haven’t done already, is to get your site map into Google and let them tell you where you could improve your web site.

There is an array of information available, including lists of pages that are indexed that may no longer exist. This will give you an opportunity to adjust your Robots file or set up 301 redirects.

Another new feature added a couple of months ago (which is very handy) is a tool where Google advises you on the content of your pages and how it could be improved.

Get rid of dead wood

Every page either helps or hinders your sales process. I’m not talking about traffic here, I’m talking about route to sale. Trim down the number of web pages you have and look to make each one more effective in your selling process.

Work your pages baby

One of the best areas to improve the performance of your website is to improve your web page content.

This very basic practice is so overlooked with website management it’s frightening, but by defining the content of each of your web pages, search engines can index them more appropriately.

This practice also allows you to define each page for specific information. The basis being that you take a set of generic pages with generic focus (or lack of) and define each page specifically.

Use our web page analyzer tool to guide you on your web page content.

One last thing… SEO is not just for Christmas… it needs to run throughout the year.