Welcome to the Escape Blog

Sarah made an interesting comment about our new website, remarking on the loss of some of the old content relating to our prices.

That was an important choice for us; a choice that I think will change the type of people who enquire for our services. And that’s exactly why we did it.

I was quite eager on the last website to show ballpark prices for our services to break down barriers and encourage people to contact us. But, the problem came with the focus of the people who made contact.

Most of the enquiries we had were based on the costs, rather than the value of the services we offer. It wastes a lot of time and energy for both parties and potentially sends out the wrong message.

So, the new website focussed on the benefits and the value of the services we offer, rather than the initial costs. What we do hasn’t changed, but the way we sell it had to, to attract the right enquiries.

It’s something on the web that gets overlooked sometimes, good [potential] client focussed content.