Welcome to the Escape Blog

So brands, or their agencies, are using Bloggers to talk about them. For instance, Gary, one of our developers, is trialing some photography products through his Photography Blog.

It’s a good tactic when the Blogger has authority and the message is spot on.

But, I wonder how effective some of the newer agencies are and how targetted their approach is, or, as I suspect, are they just approaching and old Blogger?

I had my first approach this week on my personal Blog about Small Business Web Marketing and got quite excited. Me, be offered something - a freebie!

But, it was a pair of Skype phones from 3. Why would I want to talk about those on my blog, it’s off topic.

I could sell out and accept the freebie, which they wanted back by the way, or I could focus on my Blog, and my audience, which importantly, is not their for new phone reviews.