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Yahoo has reached a deal to start running advertisements PDF files. (BBC)
The service will allow publishers to make money by including adverts linked to the content of a PDF document in a panel at the side of the page.

Two conflicting thoughts:

1. I hate in your face adverts and this is just another way to interrupt me.
2. This kind of advertising pays for (and fuels) a lot of free stuff.

So, as much as I hate it, it’s possibly a good thing - especially if the adverts are contextual.