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I often worry that I contradict myself when talking about web design, and I sometimes get looks as if I am not into creative web design. For me, it’s a balance, based around business goals. Or, as Jeffrey Zeldman suggests, in his article “Understanding Web Design“:

Web design is the creation of digital environments that facilitate and encourage human activity; reflect or adapt to individual voices and content; and change gracefully over time while always retaining their identity.