Welcome to the Escape Blog

I had great meeting yesterday with a couple of people from Venues4u.com and I came out with a real smile on my face. The company won a web prize we donated to a recent Women In Business Event and the meeting was the initial kick-off to see what they wanted and to explain how the project process would work.

Why I loved the meeting was because we managed to add a different perspective to the way they could communicate online. From being relatively negative about what they could get from a website, based on past experiences, ideas soon start flowing on ways that the new site would be improved to attract the relevant clients they were searching for.

And, I’m not just talking about the design. Yes, we need to reposition the identity, followed through with tone of voice and message, but I’m talking about the way they could interact with customers online, and they way they could refine the audience they appeal to.

The key to this working is that they know their business and the way their industry works. We know how to convert that online into a relevant proposition. Putting those two things together creates excitment and positive intentions towards a web project.

Building a website is not just about nuts and bolts. It’s about assessing hopes and fears and turning them into opportunities, or adapting messages to overcome doubts.

Of course the proof is in the pudding but it’s a genuinely exciting project. I’ll keep you updated.