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The pay per click model allows you to target search terms. It was only a matter of time before advertising started getting even more targeted and with a model such as Facebook, which holds a lot more personal information about a person, their new advertising platform could be one to watch.

Facebook advertising gives you…

• Advanced Targeting - target by age, gender, location, interests, and more.
• Flexible Pricing - cost per click or cost per impression.
• Trusted Referrals - attach friend-to-friend interactions about your business to your ads.

While it’s still yet to be seen whether Facebook can go the distance as a business model,  and I have my doubts, it’s  a very cost effective way to do some low cost advertising as an early adopter.