Welcome to the Escape Blog

I believe that one of the most important (and hardest to create) elements of a growing web presence is content. The pressure to create news and articles is often too much for a company and many a ‘news’ section of a website is at least six months out of date. It’s a crime really and any website that suffers from this would do well to remove their news section.

I also tire of seeing generic marketing text on pages, which is non-specific and sparce. Yes, you probably need more that one paragraph to explain what your company does.
That said, there are companies that generate a hell of a lot of content and don’t put it on their websites. Case studies and commentar, often used for PR, is an ideal source of content for your own website. Appropriately crafted and placed on a website or Blog, you create two things:

1. Authority - you know what you are talking about
2. Attraction - search engines will reference your page, people may link to it

One thing NOT to do though, stick it behind a subscribe to read page. That is unless, you actually sell content online.

Go on - start being attractive!