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Experimenting with ways people can find an e-commerce site is a minefield. Google Adwords always seems to be a worthwhile model but is getting harder, which moves me personally into other avenues to drive sales.

One interesting article I read this morning, from E-Consultancy, suggests that many online retailers are moving [back] into old fashioned printed catalogues to drive ‘flick-to’click’ traffic.

Although it’s a US based report that is cited, they also go on to mention that in a recent survey by Experian of 1,500 British home shoppers, four in five had found products in an offline catalogue before ordering them online.