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When people talk about online stores, and designing for certain audiences, including advertising - how many think about the over 65’s? I must admit, it’s not a group that would immediately spring to mind for me.

Perhaps it’s about time it did, Craigy Boy, with 20% of the spending going on, according to Retail Bulletin:

Pensioners now shop online in record numbers with nearly a fifth of all purchases made by the over 65s according to findings from the GfK Home Shopping Monitor. While the online shopping habits of 50-60 year olds are well documented, GfK’s research shows that over 65s now shop online in big numbers.