Welcome to the Escape Blog

We have really gone hell for leather with Wordpress since we started using it back in March and as well as for Blogs, it is proving to be very useful for companies needing a cost-effective news section to their website.

A recent one we have produced is is for local company Brackenwood Windows, with a news section for easy updating by their PR Agency.

Because most of the sites we build are in ASP and Wordpress is PHP based, we are using sub domains more effectively for this. ie. news.brackenwood.com. As you can see on the site it works seemlessly to the user.

The only additional cost is for some wordpress hosting, which is working out fairly inexpensive - about £75 for a year- and because of our CSS built site, it was relatively straight forward to copy the design across.

The beauty about using your domain (and sub domains) for producing news is that the news stays as a page of content for ever (or for as long as you want it) building up page rank, authority and relevance. Plus, the search engines love a website that updates regularly.

For your customers, it also offers another way to stay up-to-date, with RSS feed subscription, where they stay in control of the customer/marketer relationship.

Looks like our old buddy Typepad is being left behind.