Welcome to the Escape Blog

As a design agency, we often take a chance and do a free pitch for a new client. Of course, we don’t win them all, for one reason or another, and our concepts are then consigned to a dusty DVD archive, probably never to be seen again.

So, we thought we may start giving them away.

So here is the first of [hopefully] not many - we do intend to win most we go for after all. There is a PDF attached which will need the relevant fonts to edit although you may wish to dissect the elements.

It’s worth mentioning that if you do want to use it, bear in mind you may not be the only one. I have outlined the concept below so you get a flavour of where it came from and see where it fits with your ideas - you might just like the way it looks.

By the way, we didn’t get this one because the company decided to stick with their existing agency. The names and identity on the artwork have been changed, to protect the innocent…

This Concept

Very briefly, the concept behind this pitch relates to the software industry, in particular process management - think managing Six Sigma. We developed two ideas around this:

Flow

Ideas flow, processes flow and by changing one part of the flow, you can dramatically alter the path of the flow - think Butterfly Effect. So, by implementing a small change in a process, and developing the different parts, the whole can improve… hence the smooth flowing lines depicted in the ‘flowing’ ribbon.

download PDF (1.8MB)

Steps

In the same vain as above, small steps can be taken to improve a process and small steps lead upwards.

download PDF (415k)

Fonts for both are Lubalin Graph and Din.

Have fun and why not email us anything you end up with - we’d be interested to see how our little babies ended up.