Welcome to the Escape Blog

The problem with high street retail is shelf space. There simply isn’t enough to go round for all the products you may want to sell. Imagine how big the Amazon shop would need to be to hold it’s inventory.

That’s why I like the Retro Lush solution, from one of my favourite consumer high street brands Lush.

The premise is this. Their stores can’t stock everything so when new products come out, they discontinue the ones that don’t sell much. But, obviously, your personal favourite may be one of them.

So, with Retro Lush, as a disgruntled customer, you can put your money where you mouth is…

Place an order on the product you love. When the first order is made on that product the race commences! The race will last 5 days. When the 50th product is ordered it is guaranteed that our “chef” will make it and the race is replaced with a big old PARTY which anyone can join until the 5 days is up. Your order will only get made if the race is completed.

It’s a great idea and creates buzz.