Are your employees marketing you?
We sacked our cleaners last week. They had been getting progressively worse to the point that in the last two weeks, they didn’t even vacuum the building.
It’s interesting that when we first used this company, the person who started the company was the person cleaning, or at least coming to check. As the company grew, the actual people who came in got progressively worse.
When Jacqui placed the call to the company last week to sack them, their indifferent response was “you’re only as good as the people that represent you”.
When I think of how companies market themselves, through PR, advertising, etc. retention still boils down to customer service and yes, you are only as good as the people that represent you on the front line.
And that, is why all marketing starts at home. Employees are the most effective form of marketing and their development is well worth part of your marketing budget.
Trackback by Anonymous September 27, 2007 @ 4:24 am
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