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Following on from our new marketing machine, which is getting some great feedback, comes Escape client The Picture Studio.

I live quite close to Paul who runs the company, a local picture framers, so I do often see him but I have started to notice his new van in the local supermarket car park quite a bit.

When I mentioned this to him he told me (and the idea is so simple it made me laugh) that because he lives close, he parks his van there for a few hours in the evenings and at weekends and walks home.

In fact, when I went shopping on Saturday morning, right by the entrance to the car park, what did I see…