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Pantone Inc have unveiled the first completely new colour specification system for the graphic arts industry in 45 years.

With more than 2,000 new colours it’s design is to inspire creativity.

The original PANTONE MATCHING SYSTEM was designed to meet the needs of an industry that was functioning without a precise and reliable way to communicate colour

explains Helmut Eifert, vice president of Pantone, Europe.

The PANTONE Goe System works in concert with the PANTONE MATCHING SYSTEM to empower everyone in the creative and production process with a simpler, more complete, user-friendly workflow from the moment of inspiration to the realisation of a finished project. Just as the original System enabled the industry to step into its future, PANTONE Goe will impel designers and printers to stay competitive and versatile in today’s challenging and evolving marketplace.