http://blog.the-escape.co.uk/2007/08/14/design-strategy/ UK Design and Web Agency Wed, 08 Oct 2008 07:03:03 +0000 http://wordpress.org/?v=2.1.3 http://blog.the-escape.co.uk/2007/08/14/design-strategy/#comment-444 Graphic Design by Shycon Tue, 14 Aug 2007 23:48:55 +0000 http://blog.the-escape.co.uk/2007/08/14/design-strategy/#comment-444 Good read. A design business should be run just like any other business. Goals need to be set, and if you don't have them then you don't know where you've been or where you're going. Good read. A design business should be run just like any other business. Goals need to be set, and if you don’t have them then you don’t know where you’ve been or where you’re going.

]]> http://blog.the-escape.co.uk/2007/08/14/design-strategy/#comment-448 Louise Fulford Wed, 15 Aug 2007 17:07:35 +0000 http://blog.the-escape.co.uk/2007/08/14/design-strategy/#comment-448 Absolutely 110% agree - a deep understanding of your client's aspirations and business aims is crucial if you want to produce successful design solutions that show measurable ROI. In fact, more often than not, it is not just a case of understanding the client but helping them to understand themselves - interrogating them to see whether their (often nebulous) ideas of what their client base likes/wants/needs are accurate. Sometimes even the client is way off in their thinking, basing their brief more on personal aspiration than on reality. A good agency can work to help clients understand what they should really be aiming for, instead of making assumptions about what their audience wants.... Absolutely 110% agree - a deep understanding of your client’s aspirations and business aims is crucial if you want to produce successful design solutions that show measurable ROI. In fact, more often than not, it is not just a case of understanding the client but helping them to understand themselves - interrogating them to see whether their (often nebulous) ideas of what their client base likes/wants/needs are accurate. Sometimes even the client is way off in their thinking, basing their brief more on personal aspiration than on reality. A good agency can work to help clients understand what they should really be aiming for, instead of making assumptions about what their audience wants….

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