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	<title>Comments on: Three Reasons To Optimise Your Adword Campaigns</title>
	<link>http://blog.the-escape.co.uk/2007/08/10/three-reasons-to-optimise-your-adwords/</link>
	<description>UK Design and Web Agency</description>
	<pubDate>Sat, 06 Sep 2008 06:11:19 +0000</pubDate>
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		<title>By: The Escape Design &#38; Web Agency Blog : Blog Archive : Paid search is the new SEO</title>
		<link>http://blog.the-escape.co.uk/2007/08/10/three-reasons-to-optimise-your-adwords/#comment-516</link>
		<author>The Escape Design &#38; Web Agency Blog : Blog Archive : Paid search is the new SEO</author>
		<pubDate>Wed, 26 Sep 2007 05:54:24 +0000</pubDate>
		<guid>http://blog.the-escape.co.uk/2007/08/10/three-reasons-to-optimise-your-adwords/#comment-516</guid>
					<description>[...] pay-per-click - especially Google - is becoming harder and optimisation of your adverts is central to keeping this manageable for a small [...]</description>
		<content:encoded><![CDATA[<p>[&#8230;] pay-per-click - especially Google - is becoming harder and optimisation of your adverts is central to keeping this manageable for a small [&#8230;]</p>
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