User Generated Content Becomes More Important for E-Commerce
Online retailers are realising that they need to streamline their user-experiences and start utilising user-generated content - as highlighted in a recent report and survey by E-Consultancy.
The survey found that more than half of all online sellers (51%) consider user generated content as either extremely important or very important to company strategy over the next year and also highlights the increasing desire of online shop owners to improve their offering, citing key areas of priority for future developments:
- Site Content Improvement / Optimisation: (76%)
- Natural Search (SEO): (71%)
- Email Marketing: (54%)
- Paid Search: (45%)
- Cart / Checkout Improvements: (39%)
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