See that logo above the stage - that’s us that is.
Basingstoke Live is happening this weekend so a lot of our efforts have been geared towards making sure “Tent Tropicana” is bouncing on Sunday as we hit the event with family, friends and clients. If you are local, why noy look for us? We’ll be on the floor no doubt - dancefloor that is, showing those youngsters a thing or two. Pray for sunshine baby, pray for sunshine!
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I knew quite a bit of what Bill Slawski was saying when I read his article - Finding Customers through Anti-Commercial Queries - he wrote on Search Engineland, but he really got me thinking this morning.
When I think of how I buy on the internet, I only type a sales-based query into a search engine when I really want to buy something and quite a bit of the time I don’t tend to find what I am looking for exactly. That said, what about all those other search queries that could lead to a sale?
Business-to-business and the more complex ’service’ sale is obviously, well, more complex; but how often would someone be searching to solve THEIR problem, rather than looking for what you sell (or what you say you sell), when they do a search? (more…)
If you like the nerdiness of computers and the arguments that go on, you will love this short video - Jobs vs. Gates
A surefire way of getting on someones nerves (especially mine) is to keep trying to sell (or market) to them when they don’t want to be sold (or marketed) to.
Bleedin’ common sense, isn’t it.
So, when I get an e-shot (again) from a company I (a) don’t want; and (b) have already unsubscribed from, it ticks me off.
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It’s funny how the smallest things in design can be HUGE in application.
For instance, we are ‘playing’ with some new fonts for some of The Escape marketing stuff and last week we tested them with a group of people to help us choose between two very similar looking typefaces.
It was an interesting exercise, showing people two very similar typefaces, between which they probably didn’t really see that much difference apart from an instinct to like one over another. That said, when 80% of the people prefer one, it doesn’t strike me as coincidence. (more…)