Welcome to the Escape Blog

Hello, my name is Dean Hunt and I do Buzz Marketing.

So what exactly is Buzz Marketing?

Buzz Marketing is essentially the art of pumping so much emotion into your readers, that they feel the need to shout your message from the nearest rooftop. This helps get your message spread wider than Paris Hilton’s legs.

Today I am going to show you a new technique that will get more buzz than a swarm of bees on crack!

Petition Marketing by Dean Hunt

Petition Marketing is one of the Internet’s most powerful, yet most unused forces. If you want a way to crash your server due to huge amounts of visitors, then this would be my recommendation.

Would you like an example?

Ok, here goes…

Once upon a time there was a socialite by the name of Paris Hilton. Paris seemed to show no respect for the law. One day Paris went to court, where a big powerful man told her that she had to go to prison for 45 days.
Paris was very sad, and she spent many days wandering the land pretending to be a better person. Paris paid lots and lots of money to her lawyers and marketing people, they got together and decided to create a petition called the “Free Paris Hilton Petition” (www.ipetitions.com/petition/PH21781/). 20,000 people gave their support to help prevent Paris from going to the big, nasty, smelly prison.

A few days later, a smart Internet entrepreneur created a petition entitled “Jail Paris Hilton”, he created a website (www.jailparishilton.com) the site says “She did the crime, she should do the time!”
People from all over the land agreed with Mr. Entrepreneur, and he got over 60,000 people to support his petition. His website was featured on numerous major news stations, and received millions of hits.

Mr. Smarty Pants Internet Entrepreneur now has a hugely popular website, and the names and email addresses of over 60,000 people. Not bad hey?

What would 60,000 extra subscribers do to your business?

Petitions are a huge publicity machine, but like every marketing technique there is a wrong way to do it… and my way.

So I am going to show you a secret that will increase your chances of success by 6 trillion percent.

Here is my petition secret: ALWAYS create a petition with a negative slant.

Have you ever heard the phrase “Bad news travels faster than good news”?

It is true!

For example: People who have a negative experience in a restaurant are likely to tell 5 times more people about their experience than if they had a great experience.

Don’t believe me? Well watch the national news tonight, and see what % of the stories are bad news. I bet it is 90%+

So to utilize the power of petitions, you need to take advantage of the fact that society is a miserable bitch. You need to have something with a negative slant. I believe this is why the “Jail Paris Hilton” website is so successful. People like to moan and bitch.

We are becoming a world of armchair critics.

So feed that desire and find a negative slant.

Oh, I almost forgot… Another cool thing about petitions is they are free and simple. Simply type “online petitions” into Google and you will see loads of free options. Personally I use ipetitions.com but there are loads to choose from.

Ok, here is the most important part… petition marketing is just one of the buzz marketing techniques that I have created. I am going to be publishing more of my techniques in the very near future.

If you want to be kept up to date, and would like notifications of my other blog posts, then it couldn’t be more simple!

Just send a blank email address to: contact@deanhunt.com and I will sort it out for you personally.

I am happy to stay around for a while and answer any questions you may have.

Dean