Welcome to the Escape Blog

I have been trying to explain this idea for website content generation and sharing to clients for quite some time now and along came a link this morning to Sean at Spiders Secret and his metaphor of The Bikini:

I found out the age-old concept of the bikini to apply. That by giving away 90% of the concept, and keeping 10%, the attraction factor was just as strong, if not twice as strong. And yes, what the bikini didn’t reveal, was the part the audience most wanted (naturally), and was the part they were willing to pay for.