This is certainly a difficult one and I must say I have spent the weekend mulling it over. I am quite a Prince fan and initially disagreed strongly with the Mail on Sunday stunt…but I still went out on Sunday morning and bought the paper - as I should imagine most people did. I could have stuck to my principles but then I wouldn’t have been able to sing along to the new album at the concert in August. He’s not stupid and is obviously well aware of the slump in high street store music sales in today’s market. The album he is giving away at his concert is his last album 3121 (same as the price of the ticket £31.21) so despite people calling him ‘The Artist Previously Sold in Record Stores’ he has created a marketing idea that is if nothing else unique and has certainly caused a stir.