Shopping Cart Abandonment
Can’t and shan’t take the credit for these statistics that highlight reasons why people abandon online shops at the checkout stage. They came via E-Consultancy and I have tidied up the graph, which combines data from Marketing Sherpa and Web Credible.
If ever you needed a checklist on ways to improve your online shop, these make a very good start… (click on the image to make readable)
Comment by Tracey July 11, 2007 @ 5:08 pm
Yes, a good checklist! Google analytics is a good tool as well for analysing common exit points.