The Escape Blog...

Hello, my name is Dean Hunt and I do Buzz Marketing.

So what exactly is Buzz Marketing?

Buzz Marketing is essentially the art of pumping so much emotion into your readers, that they feel the need to shout your message from the nearest rooftop. This helps get your message spread wider than Paris Hilton’s legs.

Today I am going to show you a new technique that will get more buzz than a swarm of bees on crack! (more…)

We’ve working on a really big project this week for Aquivo, which will see us present our “brand vision” on Monday. It’s all rearing to go and we have had a real fun “team effort” kinda week pulling it all together.

That said, we have another large’n’ next month with a new client - Transactor, so these skills are multiplyin’… it’s electrofyin’.

We delivered a funky new design for The Link this week - an internal staff magazine for Simplyhealth Group and got some great feedback from our client.

On the non-work side of things, we are currently getting battered by rain and Basingstoke is at a standstill. This ‘British Summer’ has not helped the preparations of intrepid two (Rob and Craig) who set out next Wednesday for the London-To-Paris cycle-ride. But, they have been attracting column inches (they need all the inches they can get I hear). Rob has been practicing like Lance Armstrong though…

Been doing my final preparation for our London to Paris (weather permitting of course). I’m a tad anxious about it but fairly confident. I cycled back from Brixton last Saturday with a hangover from hell, didn’t leave Soho House until 2.30am and was on the bike at 8am, first lay-by came in very handy though, say no more. ;0)

Well, your saw last Sunday’s report on Basingstoke Live - let’s put that to bed. Well, after letting you know how pleased everyone is with the result, specially Basingstoke & Deane Council.

It’s fair to say the office has been a little subdued this week - we’re not as young as we used to be and technically Sunday night is a school night.

So, this week, we have been mostly eyes down for a (half) full house. We finished Marine Diplomas Feeder Website, which went live and also got some creatives in for a varied brain storm on a new brand we are working on. Lou and Simon met the guys are RRG to talk web, who left suitably impressed, we’d like to think.

Craig and Rob met the guys are Remarkable down in Southampton about possible collaborations on future marketing and PR project, which would lend even more weight to some of the more hefty projects we are beginning to attract.

This afternoon (don’t tell Rob) we have been playing this amazing (and easy) game - Racing Pitch - bringing much hilarity to the studio. It goes a little something like this.

Just like Crowded House, we brought the weather with us yesterday at Basingstoke Live. Believe or not, about 10 minutes after the music ended and the crowds dispursed… the skies opened. But, if you missed it, this is what we got up to in Tent Tropicana - our back stage paradise…

A rush for the bar..

Let’s go outside…

Chillin’

Out Front…

Rocking To The Searchers…

See that logo above the stage - that’s us that is.

Basingstoke Live is happening this weekend so a lot of our efforts have been geared towards making sure “Tent Tropicana” is bouncing on Sunday as we hit the event with family, friends and clients. If you are local, why noy look for us? We’ll be on the floor no doubt - dancefloor that is, showing those youngsters a thing or two. Pray for sunshine baby, pray for sunshine!
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