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The Pay-per-action model from Google is now being rolled out internationally (as a Beta).

It is invitation only to companies using AdWords receiving more than 500 conversions from their cost-per-click or cost-per-thousand impression campaigns in the past 30 days.

Pay-per-action allows advertisers to pay for their advert only when a specific action is completed by a user on their web site. You could choose to pay when a user makes a purchase, signs up for a newsletter or completes any other clearly defined action that you choose (more information on pay-per-action).

The model, available on Google’s content network seems clearly aimed at the current internet affiliate model and you’ll have to hope that there is sufficient take up from existing new Adsense advertisers who may end up seeing smaller margins.

This may leave us with a very slow start and potentially low quality content sites to advertise on but I guess if you are only paying for the action, the positives are worth the testing.