Welcome to the Escape Blog

An article on Search Engine Land, written by Galen De Young, takes an interesting look into B2B search engine marketing asking the question: Pay per click or Search Engine Optimisation?

And, there is no defined answer, as such. It depends on what you are selling and who you are selling to - product or service, simple, or complex sell? Well worth a read.

The higher the level of risk associated with the purchase of your product, the more you’ll want to focus on achieving strong organic search results. Ubiquitous high-ranking results can create the perception of industry leadership, regardless of your actual standing. And perceptions of leadership can get you included in the buyer’s consideration set.