Business Cards Are Great Marketing Tools
Stationery printing is dying (I can’t remember the last time I wrote a letter), but business cards continue to create a good (or bad) first impression and, as a wise designer once said to me “Everything Is What You Make It”. Indeed, business cards are no exception.
I love giving my business card out because it creates discussion from the personal touch. People are more interested in the back, than the front, asking about my favourite escape in the world, or my personal aspirations for the year.
Believe me when I say, it is a real ice-breaker. It makes conversation at a time when it is needed and at the end of the day, people like people like people. At the very least, it may make the person you are giving it to smile; at most, you may actually have something very much in common.
Compare that to the time when I met someone who said to me, “I have a business card but I am too embarrassed to give it out”. Ouch….
So, at a time when it would seem spend on all marketing print is in decline, the business card is still worth putting that extra effort into.
Check these out…
Another Bloomin’ Designer
Dip Jamie’s business card in water and it grows… courtesy of Tech Blog.
Poul Nielsen
You have to really streeeetch this personal trainer’s rubber business card to make sense of his details.
How much fun could you have with your business card - how could you create that ice breaker?
Comment by JakeNudge June 14, 2007 @ 12:01 am
I love that rubber card, partly cause its a novelty, but also cause I could totally see myself flicking my colleague in the back of the head with it
Comment by Melody February 2, 2008 @ 9:26 am
I loved these! With enough practise I could have serious muscles and if I grew enough business cards I wouldn’t starve. Thanks for thinking of the end users here in these unique and very clever business cards.