Welcome to the Escape Blog

First wilfing, now philfing - Purposely Hiding something I’m Looking For.

E-Consultancy report on why philfing really gets on users nerves:

• Having to register before buying - this annoyed 57% of those surveyed  - 14% said this would make them abandon a purchase.
• 35% found hidden delivery costs annoying, while this would prevent 64% from buying from a website.
• No phone number being supplied on the website - 50% of people would not buy.

The Amazon Experience

36% of people who answered the survey did like the ‘people who bought this, also bought…’ information typical of Amazon annoying, while only 5% said this would put them off buying.