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Move over you young whipper-snappers, its the 55+ age group that is the fastest growing age group on the web according to Heather Hopkins at Hitwise.

This follows news just a couple of days ago that it was young women??

Hitwise report that the silver surfers are catching up the 35-44 years olds who are still the predominant group. That said, with an ageing population, surely 55 is now actually still quite a young age leaving a much larger target group to measure?

Whichever it is, the news that older people are using the web in such numbers comes as no surprise and as designers and developers, it’s worthwhile remembering this demographic when creating websites. I think it’s fair to say that newer socially motivated sites are already doing this with clearer design and largest text for starters.