Welcome to the Escape Blog

Return on Investment for your Search Engine Marketing Campaigns is a tricky one. Wil Reynolds cites 11 reasons why it is hard.

The other thing is that it is not quick. My opinion is as follows…

• It used to be a lot easier, because there was not as much competition.
• Client expectations are still way to high versus cost/time/effort applied.
• Search term expectation is still too vague - we all need to get more specific.

The other important point with Search Marketing at the moment is that SEO starts at home. You shouldn’t be concentrating on pay-per-click, social media marketing until you have a website that is worthy of linking to - that’s design, usability, content, etc. all driven from a clear strategy and defined key performance indicators.