Welcome to the Escape Blog

E-Consultancy have a good interview with Jakob Nielson.

If only I could get some of his message across to clients in a way where I don’t come across as an angry little boy:

Don’t try and do something new on your website, because you are not important enough. People think they are exceptional, but no website really stands out so much that people are willing to learn different behaviour just for that site.

Web use is about flitting between sites and spending a few minutes on each site. Even in the B2B space, where there are extra-specialist users researching complicated products, they will tend to visit four or five competing sites and compare the products. No one site has a monopoly on people’s attention – it’s not like the physical world.