Welcome to the Escape Blog

Is Web 2.0 something new and improved from Web 1.0? In fact, I didn’t know there was a web 1.0 until there was a web 2.o.

For me, it’s all about people - Engaging people, people engaging with each other; one man in his spare room having a voice through a blog and captivating an audience. Not only captivating but cultivating and conversing WITH his audience.

And, the people are rising. As a ’serious’ business you should ignore the social masses at your peril.

Take My Football Club. Get 50,000 people to donate £35 each and then buy and manage football club. Can you imagine the stuffy ‘old school’ Chairmen and Directors scoffing at such an idea.

What if I told you that they already have 22,540 members and a total of £788,900 so far (15/5/07)?