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We have been having a debate in the web team about the speed of website pages loading. One of the issues is that some websites rely on elements loading from other websites, such as data feeds, advertising or web analytics.

This can create a lag as your page loads. This article at New Business suggests that people can be very impatient with web pages and the statistics they quote don’t surprise me.

The poll found that nine out of 10 people would go directly to a company‘s rivals if their site failed to load with over half (52%) only prepared to wait a maximum of 30 seconds.

If you do rely on third party data that may be slowing your site down what should you do?

Well, Keith suggested a way around the problem for a site we were working on today. If it is essential information, create the order of your page and use CSS to load the slower loading data last.

At least then your users will see the important content before the slower (and potentially less important) stuff has finished loading.