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Viral marketing is something we all want to do, but maybe don’t have the budgets or forethought to engineer something worth being, well, viral. I mean, these things only work if other people buy into them.

Pronet cites an emarketer report about viral marketing with the title: Viral Marketing: What’s Hot and What’s Not, which highlighted the following values of different types of campaign:

One of the key summary points was the need to use a collaboration of tactics, rather than concentrate on just one. Perhaps that’s because different things float different people’s boats creating larger reach?

A client of ours highlighted a new viral campaign for Nivea Cellulite Cream this week on their beauty blog.

Within a day, someone from the agency had called to offer the blog author free products to test and comment on. Is she going to accept? Of course. Free products, free blog content articles. For Nivea, they get the word out there via influential bloggers.

As the lady from the agency (DPM Pulse)wrote to me:

"What we are interested in achieving, is having real people testing and writing about the product and feeding us back their real impressions, whatever they might be, good or bad. We want to know their thoughts. Does it work. Would they recommend it to friend?"

Did I mention it’s all about engaging people?