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I wonder if you could imagine having a brand value of £33.1 bn ($66.4bn)?

The guys at Google can, according to the latest Brandz report (highlighted on BBC).

They overtake Microsoft as the number one most powerful online brand as the latest top ten reveals:

1. Google
2. General Electric
3. Microsoft
4. Coca-Cola
5. China Mobile
6. Marlboro
7. Wal-Mart
8. Citi
9. IBM
10. Toyota

"The Brandz Top 100 is compiled by the consultancy Millward Brown, which combines balance sheet values with consumer sentiment."

I wonder if Bill Gates and Steve Bulmer are eating their words yet?