Welcome to the Escape Blog

Google have integrated personal search history, on top of their personalised search. The new feature lets you (as a searcher):

• View your web activity - keep track of where you’ve been through search
• Search the full text of pages you’ve visited - search across the web pages, images, videos and news stories you’ve viewed.
• Get personalised search results and more - deliver search results based on what you’ve searched for and which sites you’ve seen.

It’s all great for the user. More user-centric results giving a searcher more relevant results.

But, where does that leave you if you want you site to be found?

Spreading Your Word

Word of mouth is recognised as one of the most effective forms of marketing and that’s how you can think of it online - word of click.

Because, it’s becoming more and more like the Amazon experience, based on the [historical]  search patterns of someone like you ie. You liked that website, you have something in common with that person over there. They did another search and they liked site ‘X’, so I will deliver you that as a result.

How do you get into that ‘group’ of sites that users like? You must deliver a user-centric website. People will always choose whether your site offers THEM any benefit. Now, with this way of searching, they can also advise other people how good or bad your website based on THEIR judgement.

And, in the same way as you may go to bloggers, forums and comparison sites to judge a product you may be buying, the masses will also be judging YOUR website.

Stumbling

It’s also like Stumbleupon (I love Stumbleupon) - - In fact Google toolbar has re-invigorated their own version of this concept.

People judge your website. Is it hot or not?

Be honest with yourself - is it really hot?