Welcome to the Escape Blog

Apparently, the way we measure stats need to change. It has been discussed a lot on the blogs I read with regards to AJAX and on-page reloading of data being another key aspect.

The point is, with newer websites, data can be reloaded within a page rather than having to load the whole page, so how can (or should) that get measured?

Web stats and measurement is a funny old game. I see stats as a performance indicator ONLY to make a website better. That said, I still get into conversations where someone boasts how many hits their website gets (yes, hits!).

Traffic Does Not Equal Business

If you want visitors, I can send thousands your way to really boost your hits, unique visitors or page views. They may not be relevant visitors though so whopee-doo.

Me, I’d rather have one visitor a day if it turned into a lead, or a sale and THAT is a more accurate measurement of success surely?

Forget the kudos that goes with your web traffic and concentrate on the end game. Use the data you mine to make your own website better.

• Specify what you want from your website
• Clarify your call-to-actions
• Unblock the pages that stop people moving on
• Improve Structure and Navigation

The real ‘hit’ measurement, is when you make that sale and the cheque comes in!