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When I am in meetings, I often refer to Google rather than all search engines when I am discussing optimisation.

I know it’s wrong but it’s because much of our focus on site build is based around Google - it’s the most comprehensive nut to crack when it comes to optimisation.

That may explain why it is so popular, as highlighted by Heather Hopkins from Hitwise today, with 79% share of search in the UK in the past four weeks to April 17th.