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E-Mail Marketing According To Mrs Doyle

More slightly depressing reading (via Retail Bulletin) when it comes to people’s privacy on the web:

A study has revealed that 37% of Retailers are not complying with the EU Directive on Privacy and Electronic Communications, more than 3 years after it became law in the UK in December 2003.

Perhaps these guys think that if they keep trying to sell their messages AT people, they will surrender into buying something?  

This reminds way of using e-mail reminds me of Mrs. Doyle From Father Ted:

Ya will, ya will, ya will, won’t ya?

Prefer me a bit of Permission Marketing and Campaign Monitor!

Posted in: E-Mail Marketing

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