The Escape - Hampshire Design Agency

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Threshers Thrashing - Round 2

It was billed as a major problem for Threshers back in December, or was it?

Offering a discount to ’staff’ and ‘friends and family’ that got out of hand and everyone taking advantage of the ‘leak’.

Well, £15m better off for their troubles, Threshers must be laughing about that ‘mistake’.

That said, I am still convinced that some of the early adoption was down to the blogging  status of Hugh MacLeod at Gaping Void (who has a huge following) and his affiliation with the wine brand Stormhoek.

So, it’s three months down the line and it’s happening again - Threshers 2. Thing to remember - Grease become a cult film / Grease 2 was a turkey.

Posted in: Marketing

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