Web Analogy Of The Day
I was having a conversation with a potential client the other day and we were talking about content on a website and how it needs to be tailored to the audience rather than writing in generic marketing speak He came back with an analogy that I will no doubt use time and time again in the future:
"It’s a like a DJ that only plays the tunes he likes and no one but him is dancing."
Comment by Matt March 22, 2007 @ 12:37 pm
Absolutely. You’ve got to find out everything you can about your audience. Then you can write content that meets their needs. You’ve got to keep editing your content all the time too. See why some tracks fill the floor and others don’t.