Mix Up Your E-Mail Messages
If you always do what you’ve always done, you’ll always get what you always got - that is unless people are getting bored with you.
It’s good to send expected e-mails as part of your marketing but there is also nothing wrong with sending in a cracking e-mail that is different but well worth opening. Some very special offer for example!
As Seth says,
Rotating your offers and your interactions maintains interest, surprise and makes your core offers more appealing.

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