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Analysing web statistics on a regular basis is great for spotting trends. One I have noticed recently is the increased (not massive yet I admit) use of Google Maps for search referrals.

For instance, as an ongoing program of SEO for Truly Scrumptious, I added the shop to Google Local because it makes sense for them. They are a local business that rely on local customers. As a service business they have geographical restrictions so it makes sense that people will search for their terms and localise it, eg. beauty treatments in farnborough.

Visibility in every area of search is important for the business as users change their habits. The harder search gets for a user, the more ways they will try to find what it is they want and Google maps and Google local are finding their feet as a growing search tool.

Google is adding to it’s main page search all the time and Google Local is yet another way of finding companies (or people finding your company through search)  and services when locality is important. And, as much as we have the ‘world wide web’ some service industries still need to be near for us to use at a practical level.

So, if you have a business that caters locally, and that is pretty much any business, why not submit to Google Local? It’s free and adds yet another way for people to find you!