Welcome to the Escape Blog

If someone sent you a company brochure, you may read it, if it gets to you. You may skim through it or, if it’s worth it, you may read it from laminated cover to laminated cover. You probably won’t read it again though.

It’s the same with websites. If you put your brochure on-line, is anyone really that interested? Will they come back or reference your site? Probably not. They will more likely reference BBC, Google or Yahoo, because they offer something worth referencing, something that we need, ie. search or news.

What Can You Do?

Translate that philosophy onto your business model and wonder what opportunities you could create for yourself.

What will make people buy into your sales offering with your message? If you have a news section, make sure it is up-to-date and something that someone (your potential client) would be interested in.

I don’t care that Maureen in Accounts has just got engaged. You probably don’t care too much about any new clients we have had. You are looking for articles and pages that may teach you something to make your life better in some way - an enhancing experience!

What We Do

We have this blog. We write articles and we create tools, to attract traffic and engage our audience.

• Our SEO Analyzer tool was uploaded in August 2006. That page has a Page Rank of 4/10 and gets approx 700 page views a month.
• An article and video tutorial created in November on how to create a google sitemap has only 105 pages views in that time but has managed to get a page rank already (the only page in a section that was created in August 2006).
• For tsbautyshop.co.uk we created a Jessica Nail Colour Chart. Supplementary to the actual sales pages for the products, but it has got a page rank on this new site within three months.

Summary

We all want traffic. If we concentrated on what would attract it, our profile raises, which in turn gets traffic. If the content is relevant (including geographically) we get relevant traffic.

Make it relevant to what you do and make sure it has value and you will start to see the difference. Then, you have created the opportunity to turn strangers into friends with a view to turning them into customers. Ref. Permission Marketing