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Apparently, One in three UK companies flout spam laws, reports E-Consultancy, based on a study by CDMS claiming that 31% of the UK’s top companies are failing to comply with EU directives on Privacy and Electronic Communications.

Under the terms of the directive, companies must only send emails to non-customers if they have actively opted in to receive them.

This amounts to an increase of only 3% additional companies complying compared to the same study in 2005.

That said, if you are doing it all Permission-based, E-Mail seems to be a great way to market, as this article on Retail Bulletin testifies: E-mail marketing delivers the goods for leading organisations in December.